Social Media Strategy Follow Up: Content Management
As a follow-up from Denise’s successful masterclass on starting your social media strategy – content marketing is the creation and sharing of content for promoting a product or service. Content plays an important role in your marketing strategies. You need it for lead nurturing and demonstrating thought leadership in your space.
As it is the foundation of your lead generation efforts, marketers rely on content to engage prospects and customers. It helps to overcome lead generation challenges and help you towards achieve new prospects. A successful content marketing effort bring regular leads to your business.
In this training, we will take explore some successful strategies used by some UK organisations. You will also go away with a draft content marketing plan for your business.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
Speaker – Denise Cowan
The session will be delivered by Digital Marketing Consultant, Denise Cowan of Digital Den. Denise has over 15 years’ experience in business development and marketing. She launched her own marketing services business in 2014 to assist companies to market themselves effectively online, and has since received a number of awards for her work. Denise provides freelance marketing support to clients on a monthly retainer and/or project basis. Her services include digital audits, strategies, campaign development and project management, with an emphasis on content marketing, email marketing, copywriting, social media marketing and search engine optimisation (SEO).