Time: 9:30am - 11:00am
Charge: Free to Members £50 + VAT for Non Members
Leading Digital Consultancy iON are bringing the ‘Digital Leadership’ Masterclass to Women in Business NI on Thursday 14th June 2012, 9.30am – 11.00am.
The masterclass takes the form of an information and advice forum workshop and it will focus on the role of management in creating an effective digital marketing plan in small to medium size Irish businesses.
Attendees to the 14th June Digital Leadership Masterclass will be given a non-technical summary on how best to develop their digital marketing plan for their respective businesses / organisations so that they will be able to take a more pro-active role in decision making regarding their digital presence.
Topics to be covered will include:
• Current Digital Channels that Work in Your Industry – What channels work best for your business?
• Getting Attention and Converting the Opportunity – A practical approach to improving web sales
• Evidence Based Decision Making – How to understand and use your web stat figures to make better, more informed management decisions to generate more business
About iON
Since 1999 iON have helped the world’s largest brands, small businesses, non-profits and public organisations in 15 countries construct and implement integrated digital strategies to give them a competitive advantage. Based in Belfast, we have a team of specialists in areas such as analytics, usability, online marketing, copywriting, online PR, design, SEO, SEM and social media. Our core services focus on:
Strategy & Process – establishing multi-channel, fully integrated, online marketing programs
Website Best Practice – usability, accessibility, customer journey planning
Content – copywriting of words, production of images, audio, video
Implementation – online brand management
Analysis – understanding analytics, establishing KPIs
Masterclasses & Seminars – speaking & facilitating workshops
Enterprise Scale Email Marketing – with our Subscribe platform
About Niall McKeown
Niall McKeown is the CEO and Founder of iON and leads the masterclass. Niall has been an Internet entrepreneur for over a decade and has experience in digital marketing strategies, sales, business growth and new technologies. He has grown iON from a small email marketing company to an organization with 12 staff and customers in 15 countries throughout the world. As well as small businesses, hotels, retailers and business providers, Niall also consults for a number of larger brands including:
Encyclopedia Britannica
Goldman Sachs
European Bank for Reconstruction & Development
Jet2.com
Bank of Ireland
Enterprise Ireland
InterTradeIreland
Fáilte Ireland
He speaks regularly for E-Consultancy in the UK and Europe, the Digital Marketing Institute and has lectured for Enterprise Ireland for the last five years. He also works closely with the University of Ulster in a research and lecturing capacity.
Point of contact at iON:
Gerard Curry
Events Manager
Email: gcurry@ionology.com
Tel. 028 4482 2196
Mob. 07725 023 453
www.ionology.com