Learn up on LinkedIn

Many clients come to us about hosting a LinkedIn page for their business, but don’t have the time to set it up, maintain it - or really understand why they want to be on there to begin with. LinkedIn is still a growing social media network, and as such, many businesses have yet to harness the professional opportunities and added value the platform presents.

Wednesday 29 July 2015

Many clients come to us about hosting a LinkedIn page for their business, but don’t have the time to set it up, maintain it - or really understand why they want to be on there to begin with.

LinkedIn is still a growing social media network, and as such, many businesses have yet to harness the professional opportunities and added value the platform presents.

People follow a business page because it’s a company they either want to work for, do business with, or learn something from, so it’s important to ensure its filled with up to date, engaging and relevant content.

To get your business page started, there are a few steps you can take to ensure its success:

The Small Print

LinkedIn allows you to enter lots of information about your business compared with Twitter or Facebook, so make sure all fields are filled out correctly, with a good quality logo and company description. It’s an additional front window to your business - so make full use of it!

Employees on board

It may seem obvious, but not everyone in the organisation may be aware there is a company page. Let them know in your internal newsletter, or send a staff email specific to the subject. Don’t forget to send employees a direct link to make it as easy as possible for them to navigate and connect!

Maximise Engagement

When you post company news on your LinkedIn page, ask all employees (and friends!) to share, like and comment on the post. This extra engagement means the post will then appear on their individual feeds and encourage new followers and visitors to the page. This is one guaranteed way to grow the page quickly and expand your content reach.

Content Creation

Encourage everyone in the workforce to flag up interesting articles and company news to mention on the LinkedIn page. This can include ideas or short articles submitted by employees each month to reflect their successes, opinions and/or thoughts on the industry This in turn will help to boost staff morale and interaction.

Make sure your profile information is kept up-to-date

It’s really easy to forget to update information across every single social media channel and online listing. New offices should be added onto the list of addresses, along with new telephone numbers and so on. Also remember to remove admin rights for members of staff who leave the company.

Stephanie is a Director at Black & Sproule Communications. With experience of managing international brands including Heathrow Airport and Jameson Irish Whiskey, she develops robust marketing and communication strategies for a range of clients in Northern Ireland. Stephanie can be contacted on +4428 90 500885 or stephanie@blackandsproule.com

Wednesday 29 July 2015