The Evolution of Brands

We’ve been fortunate to work closely with the founders, managers and owners of some of Women in Business NI’s, most recognised names, creating and developing their brand to support their business along the way.

Thursday 23 June 2016

We’ve been fortunate to work closely with the founders, managers and owners of some of Women in Business NI’s, most recognised names, creating and developing their brand to support their business along the way.

Some examples include, Panacea Drinks, Skinny Malinky’s and Shebelle. In some instances we’ve helped evolve and provided guardianship over the brand, in others we have been the creators and developers of the visual strategy and language. Through considered discussions with all our clients, our focus is on presenting the best results to match your business goals.

Panacea Drinks - Founder Kelly came to us with a need to bring her brand to the next level.

Through defining her target market, we crafted a brand identity and language that reflected the business more accurately.

Skinny Malinky’s - Paula, owner of Skinny Malinkys hoped to bring the business identity beyond a logo and to create an instantly identifiable brand both, online, in print and on shelves. We created a new identity, brand palette and range of product labels.

Shebelle - MD Einna, came to us with a new product range when other branding companies had failed to understand and convey her vision and message for her business. We created a bespoke logo and brand pack.

Brands are more than just a logo, more than just words on screen or a page. A brand is the living representation of your entire business, it’s values and competencies presented in graphical format.

To quote Jeff Bezos (Founder of Amazon), “Your brand is what people say about you, after you leave the room”.

From the very inception of your business it’s important that the language, the tone and of course the brand, represent the business that you hope to become. Of course, so very early on, businesses change and grow to adapt to their market. This is one of the primary reasons why the evolution of your brand must happen alongside the business. As you grow, so must the brand.

If your brand is ready for an evolution email studio@kaizenbrandevolution.com