WIB CEO Explains the Look Behind the Rebrand!

The board and team at Women in Business are delighted to share the new Women in Business branding with you! As we all know, it is the values attached to, and associated with the brand that are key to a successful re-brand.

Friday 29 May 2015

WIB CEO Explains the Look Behind the Rebrand!

Now in our thirteenth year, we decided that an exciting, fresh look was essential to reflect the changes and growth that have taken place over the years. To do this, we have invested time and money to ensure our message is loud and clear to our members, potential members and all stakeholders.

Women in Business is about “Creating a New Economy” through inclusive growth. We are on a journey to support the delivery of a diverse business community.

The evidence is clear and continues to mount, diversity in; the board room, senior management teams, in all areas of society, whether business, politics or the judiciary, leads to very clear benefits. Better profits, better productivity, better decisions, and better solutions.

When all members of society are supported to reach their full potential and to achieve their ambitions we will have a “new economy” and a better society.

Women in Business NI is here to help create the diverse business community that will be better for our economy, better for society, better for ALL of us.

We will do this by supporting and encouraging all business women to reach their full potential and achieve their ambitions.

And the best way to support business women is to support them to build a business network, to inspire them to achieve more, to motivate them to keep going and to mentor them to leadership.

The Bubble…

So as the speech bubble in our new logo indicates, we will get members communicating on many different levels, different topics, and at many different events and venues. We want to encourage more independent business women and women who work in small organisations in the private, public and voluntary sectors to join with us as we believe every woman in every business, whatever that business may be, can benefit from membership.

The Colours…

Our new brand also has an exciting new colour palette incorporating a large range of colours from blues to purple and from yellows to reds, demonstrating our commitment to all the diverse groups we represent. Women in Business members are made up of sole traders and CEOs, senior managers and business owners, women from the public sector and the voluntary sector and we have male members too!

The Special Price…

We want to continue to deliver for all business women and we recognise that women have huge time pressures at different times in their businesses, in their careers and in their personal lives. We know it can be difficult to attend events and that you may only get to one or two out of the 50+ on offer so we wanted to look at a price point that would allow all women to stay engaged with their network and to dip in and out, time permitting. To allow members to choose when and what services will work for them. We want to remove any barriers to membership for all business women. This special price allows us to check how attractive this proposition might be.

The Voice…

With a much larger network our voice is stronger and louder and we can lobby for our members on issues that impact them on their career ladder, business growth or business environment. If we can make the business community/environment (and in particular leadership roles) more attractive for women, then it will be better for us ALL.

I hope you join with us this year and move forward with us into the future, supporting each other as we achieve our ambitions. For Women in Business that will mean we are no longer required...a situation we will readily welcome. In the meantime though, I welcome all feedback on any aspect of Women in Business. You can contact me by email at Roseann@womeninbusinessni.com or please feel free to call 028 9022 4006. I look forward to seeing both new and existing members at upcoming events over the year.

Roseann Kelly

CEO

Friday 29 May 2015