Digital Disruption: How to Adapt to the ‘New Normal’ - Fujitsu

Part of the problem with referring to digitalisation as a revolution – something that is commonly thought of as being completed fairly quickly – is that some organisations in the past have been lulled into thinking that digital has passed them by.

The digital revolution has been disrupting industries for many years now – and it shows little sign of slowing down.

Needless to say, there are very few if any sectors that’ll continue to remain untouched by digitalisation.

Happily, though, this message that sectors will be disrupted is beginning to sink in.

Disruption is everywhere

Undertaken in September of this year, our latest research has found that over half of business leaders admit that their organisation will not exist in its current form by the year 2021.

What’s more, the study found that although 97% of those interviewed said their business had already been impacted by digital disruption and 94% expect even further disruption in the future.

And they’re right. As business disruption becomes the new normal, it’s important to recognise that this doesn’t mean organisations can afford to stay still.

Building for the future

Keeping pace with digital transformation is no mean feat, and it pays to lay strong foundations.

Put the user at the heart of everything you do, and that’s not just customers. Your employees, partners and suppliers are all part of this. Think about their overall user journey and the multiple touch points with your organisation they have, how can you ensure they have the best overall experience?

But that’s not enough, many organisations have disconnected process and silos of systems and data. It’s important that we connect these up to deliver end-to-end digital transformation not just the visible veneer

This will stand you in good stead to match the rapid speed at which change occurs in a digital world and, with that, continue to stay ahead of the curve and empower your organisation as a result.

Evolving into the new year

Recently, at the Enterprise Digital Transformation Exchange, Fujitsu and other attendees speculated about what the big trends will be for the coming year. The Internet of Things (or IoT) is, we believe, really going to take off in 2017. We’ll also see the rise of Artificial Intelligence – which has been bubbling under the surface for some time now – and robotics.

These things have the potential to affect and disrupt sectors of all kinds, so it’ll be more important than ever to carry forward what we’ve learned from tracing digital disruption to date.

No one is going to tackle these tasks on their own, however. The key to success will be a collaborative approach, with leaders from all sectors working closely with their technology partners to make the most of the plentiful opportunities available.


You can read more about Digital Disruption in Fujitsu’s blog series: Digital disruption: how to stay ahead of the game