Rosemary Morrison- Everyone’s a winner!

2018 was a great year for WIB member Rosemary Morrison from Directus Training & Consultancy.
The year before, she had flippantly said that one of her goals was to “win a (business) prize in 2018” and while she didn’t achieve this in the end, she had more “wins” through her clients than she could ever have imagined.
Rosemary, who specialises in business training, consultancy & mentoring for SMEs (for both start-up & growth businesses) told WIB that last year she felt incredibly fortunate to mentor an extraordinary number of talented entrepreneurs across a number of programmes who “did her proud”!
Through her work on WIBNI’s Power of Four, at their final “Dragon’s Den” event, of the 10 prize winners, Rosemary was thrilled when she realised that 7 were her mentoring clients! (Pictured)
In addition, she had nominated her Prince’s Trust mentee for the WIBNI awards & Sarah Lavery, (from “Dudes & Diva’s Entertainment”) was thrilled, as a new business owner, to be runner-up in the “Young Entrepreneur” category.
There was more good news to come as her previous client from Power of 4, Meta Auden from “Spectra Sensory Clothing” has been shortlisted for 2 awards in the Eastside Awards, to be held late January ’19.
So what does Rosemary actually do?
Rosemary, who has over 20 years experience in small business development says , “Most new business owners are admittedly naive about all that needs to be looked at in terms of operating a new business, ("we don't know what we don't know"!) but I hope that it gives my clients encouragement to know that I too started my first business at a young age , just 24 & “green as cabbage”! With little or no experience, I overcame obstacles on my business journey, largely on my own & I now want to take the journey with my clients to ensure them a less bumpy ride!
Whether the client is starting up or growing their business I take a holistic approach. Marketing, finance & legal & operational issues are all hugely important, so I assist the client to digest all the information required in bite-size pieces and, on their business journey, we address obstacles that come their way together, but more importantly, I support the client in terms of their own personal development and well-being.
So, what’s on the agenda for 2019?
Well. There’s still that prize to aim for! but Rosemary is once again fortunate to already be working with some amazing start-up & growth businesses through various agencies on a number of programmes. She is also delighted to be once again, collaborating on a number of projects with her fellow WIB members & she is in the process of compiling a business “road map” to assist business owners to know about & to access the best possible business support (available Feb 2019)
For more information on how Directus can help your business grow LinkIn with Rosemary & follow her on FB & T @DirectusNI or contact her directly at