During this 1-day ‘Blogging for Business’ workshop you will receive practical insights, tips and activities to supercharge your business blogs. Led by Niamh Taylor and Alchemy Digital Training this WIB workshop will take you through the essential activities required to create and post blogs on your website. Conduct keyword research to uncover important search terms that your potential customers are using, develop content planners from these insights and plan your blog titles using a number of tools for inspiration and creativity. Review the essential tips to include in all blogs to give you impact, reach and visibility online.
N.B. It is suggested that you have a website which is already live to get the most from this workshop.programme.
This workshop will include:
- An introduction to blogging
- Researching blog topics
- Creation of blog titles
- Development of content planners
- A live demo of Google Keyword Planner
- Essential tips for writing blogs
- Meta description and tags explained
- Posting and scheduling blog posts
Following this programme you will:
Be able to research blog topics, write blog articles and post these to your website. You will also be able to confidently use the Google Keyword Planner tool to determine key search terms in order to SEO optimise your blog articles for increased visibility online.