Digital Performance & Marketing

The world has changed and one area that has come to the forefront is the importance of digital communication! Join us for our Digital Performance and Marketing programme facilitated by Alchemy Digital Training and receive support on all the key digital compenants required to ensure both your organisation and yourself can continue to move with the changing world.

This programme consists of 4 modules to enable you to gain experience in commonly used social media platforms from setting up campaigns to tracking effective customer journeys that deliver results, create video content to support your professional development, write effective blog content, design eye-catching graphics and measure results from marketing campaigns through the use of analytics. 

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Module 1: Instagram, LinkedIn, Facebook for Business 

  • Understand algorithms and how to use these to your advantage
  • Track results with insights and building 
  • Nail a theme with consistent content pillars and create engaging content
  • Tailor paid social strategy to current marketing strategy
  • Identify business objectives and applying these to the marketing funnel
  • Build effective paid campaign structures
  • Identify existing and potential audiences
  • Analyse and optimise campaigns based on performance

Module 2: Getting Found Online Through Search & Blogging

  • Google My Business
  • Keyword research 
  • SEO, Search engine optimisation
  • Local SEO and how to ensure your blog post is SEO maximised
  • Understand features in WordPress
  • Create content: Posts vs. Pages
  • Use of the WordPress Content Management System (CMS)
  • Managing Links
Module 3: Google Analytics and Data Driven Marketing
  • Background to GA & how it works
  • Understand key metrics: users, sessions, goals etc.
  • The GA Dashboard
  • Key Reports: Real-time, Audience, Acquisition, Behaviour & Conversion
  • Understand website audience demographics and assess the performance of marketing activities
  • Analyse user behaviour
  • Sales funnels & goals
  • Set up an Audience List & using segmentation
  • Create custom reports
  • Set up GA tracking

Module 4: Creating Innovative Video Content

  • Choosing the right type of video content for each channel 
  • Incorporating videos in your professional progression to enhance your career/business
  • Learn about filming & content - how and what, the dos and donts 
  • Editing - some free online tools and apps to use to edit your video
  • Lighting - why it is important, how to master it and the tools you will need to perfect it
  • Setting the scene - what should be considered and how to do it

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2021 DATES NOW AVAILABLE:

January:

Module 1 with Emma Gribben - 28th January 10am-12pm 
 
Module 2 with Niamh Taylor – 10th February 10am-12pm 
 
Module 3 with Kathryn Pyper – 11th March 10am-12pm 
 
Module 4  with Niamh Taylor & Cara – 31st March  10am-12pm 
 
 
April:
Module 1 with Emma Gribben - Tuesday 27th April 10am-12pm 
 
Module 2 with Niamh Taylor – Tuesday 11th May 10am-12pm 
 
Module 3 with Kathryn Pyper – Tuesday 8th June 10am-12pm
 
Module 4  with Niamh Taylor & Cara –Tuesday 22nd  June 10am-12pm
 

WIB Member Cost: £120 + VAT 

Non Member Cost: £170 + VAT

**It is recommended to attend the whole however individual modules may be booked by WIB members for £50 + VAT (contact programmes@womeninbusinessni.com for info)**

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I thoroughly enjoyed the course, the trainers are all so knowledgeable and helpful. I felt that no matter what I asked was not silly or insignificant even if it had already been covered or already asked. I would really recommend anyone to take this course wither like me you are fairly new to digital marketing or have been doing this for a while I believe this set of courses has something to offer everyone.

Lizzy Caldwell - North Coast Pilates & Physiotherapy

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Programme Terms and Conditions

Limited spaces available on our Centre of Learning programmes. To get more details or register your interest on this programme email programmes@womeninbusinessni.com.