Google Ads: Introduction Tier 1- Beginners

Google Ads is Google’s pay-per-click advertising platform, and an essential part of any Search Engine Marketing strategy. 

During this 1-day WIB programme with Digital 24 and Alchemy Digital Training, you will be shown how to set up, optimise and run your Google Ads effectively without wasting budget on ads that aren’t converting. 

This session is designed to provide you with the skills and knowledge required to build successful and profitable AdWords campaigns. This workshop will take you through why measuring website success is important and how to create a simple report to reflect key data.

During this workshop you will:

  • Learn how to carry out keyword research, choose the right keyword match type
  • Create campaigns and ad groups
  • Create ads & set up all the relevant ad extensions
  • Tips for writing good ad copy that converts
  • Use Google’s automated tools to measure and optimise performance 

Following this programme you will:

Gain a greater understanding of how to create efficient, well structured Google Ads campaigns and understand how to optimise them. You will have the ability to set up and launch campaigns and be confident to run these campaigns based on your business goals. Attendees will be able to discover insights from Google Analytics data to monitor goals and website success in greater detail.

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12th March 2020 

Location: Belfast

WIB Member Cost: £65 + VAT 

Non Member Cost: £80 + VAT

N.B. You need to have Google Ads set up prior to arriving. Please bring your Adwords login details with you on the day if you have them, you'll be able to access your account and get the most from the training. You need no previous experience to attend this course.

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Coming Soon...

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Programme Terms and Conditions

We expect this programme to book up fast! To get more details or register your interest on the next programme please contact nicky@womeninbusinessni.com or call 08456076041. 

Check out our Centre of Learning Calendar of Events here!