Understanding what is happening on your website is vital for any business. Thankfully Google provides us with a free analytics tool which tells us exactly what is happening. This programme facilitated by Alchemy Digital Training is designed for people who want to find out how they delve into the world of website analytics.
Our Google Certified Power User instructor, Kathryn Pyper, has 13 years of experience using Google Analytics and will show you how to navigate your way around the Google Analytics dashboard. During this 1-day programme Kathryn will focus on the how to, as well as the why to use Google Analytics.
This programme will cover both beginner and intermediate elements so that you leave feeling confident in you ability to navigate Google Analytics.
During this programme you will learn about the following:
- Customising Google Analytics admin settings
- Navigating the main reporting dashboard
- General reporting and gathering key information from your data
- Understanding what conversions are and how to set up goals for your website
- Understanding dimensions and metrics
- Advanced segmentation, going beyond default reporting
- Multichannel funnels and attribution
- Configuring a Google Analytics dashboard for monthly reporting
Following this programme you will:
Be able to create segments and apply custom and advanced reporting to their Google Analytics data, enablingyou to create actionable tasks to improve website performance.
Who is it for?
This workshop is ideal for Business Owners, Marketing Managers, Sales Managers and Brand Managers who are already have a website and want to understand how many people are accessing it. It will be expected that you will have a website already live before embarking on this workshop and have installed Google Analytics.
**Please ensure you bring your laptop with you to the training**
19th March 2020
Location: Pinsent Masons, Belfast
WIB Member Cost: £65 + VAT
Non Member Cost: £80 + VAT
Programme Terms and Conditions
We expect this programme to book up fast! To get more details or register your interest on the next programme please contact firstname.lastname@example.org or call 08456076041.
Check out our Centre of Learning Calendar of Events here!