Influencer Marketing Tier 1: Beginner

Influencer Marketing is fast becoming a key avenue for organisations to grow their business.During this workshop Niamh Taylor from Alchemy Digital Training will help you fully understand the potential of influencer marketing. Receive support to identify the right influencers, avoid common pitfalls and plan, implement and measure successful influencer campaigns and partnerships. It will provide you with the necessary tools, knowledge and procedures to run a successful influencer marketing campaign at scale. 

This workshop will include: 

  • How To Get The Most From Influencer Marketing
  • How To Track and Analyse your Campaign
  • Get Creative with Your Influencer Campaign
  • Best Approach to Communicating with Influencers
  • Amplify Your Influence
  • Building the foundations of your influencer marketing strategy
  • Knowing how to align your strategy to business, marketing and/or communications objectives
  • Identifying the different types of influencers, including macro and micro
  • Understanding how influencers make money
  • Looking at different types of partnership models you can use and how market rates
  • Identifying and doing your due diligence on influencers
  • Approaching and reaching out to influencers
  • Negotiating rates, contracts and delivering a clear brief
  • Measuring ROI and identifying the right metrics
  • Avoiding influencer ‘fraud’
Following the programme:
Upon completion, you will be able to: align your influencer strategy to your overall business, marketing and PR objectives; categorise and identify the right influencers as well as the right partnership models for you, understand what influencers want/expect from brand partnerships - and match it to your brand/business needs and create an influencer marketing strategy or campaign using appropriate channels, content, tools, and techniques.


10th June 2020 

Location: Belfast

WIB Member Cost: £65 + VAT 

Non Member Cost: £80 + VAT


Coming Soon...


Programme Terms and Conditions

We expect this programme to book up fast! To get more details or register your interest on the next programme please contact or call 08456076041. 

Check out our Centre of Learning Calendar of Events here!