As businesses scramble to figure out how to harness the power of social media to reach new audiences, a familiar marketing tool—the press release—has now gained fresh purpose. Press releases have become a vital tool and more important than ever in successfully promoting your company.
In this masterclass you will learn:
· How to increase your profile in your industry and beyond
· Find out exactly what the press want
· Top tips to leveraging social media
· Ways to engage with journalists and broadcasters
· Content creation tools that will revolutionise your life
· Inside secrets that will save you time and money
About the speaker
Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 20 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter. From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies. To put it bluntly she'll show you how to get stuff done!
This is a masterclass for anyone who could potential deal with the media whether you are a director of a company handling a news story regarding your business or an entrepreneur trying to get your name out there.