Mailchimp Masterclass

Stop monkeying around and get the hang of MailChimp with this WIB MailChimp Masterclass.

Did you know email has nearly three times as many user accounts as Facebook and Twitter combined?

Get in touch with your customers through email marketing. Mailchimp is one of the most widely used (and free) email marketing platforms! With recent changes to their structure, Mailchimp has several new features now available that could assist your business in maximising brand awareness, sales and customer retention.

This comprehensive masterclass takes you through Mailchimp's features for users on the non-paid accounts - enabling you to send engaging campaigns to your customers in the most efficient way.

The session will be interactive and allow you to engage and create campaigns throughout. It is essential prior to the course you set up a free basic account with Mailchimp and bring a device (laptop or tablet)

Session Overview

Introduction to Marketing with Mailchimp

Automation - Get MailChimp to work for you, even when you’re not actually working by using automation sequences

Campaigns & Conditionals - Campaigns require a lot of work before and after – but it’s important work because you can’t go back and edit or change a sent campaign.

Running Tests & Reports - Use reports to see what’s working and what’s not for your list over time (but don’t obsess). Use A/B tests to see what will work and what won’t with your list.


In this session, we host Simon Harper from SRH Design. Simon has nearly 20 years’ web and graphic design experience. Simon runs ongoing Mailchimp campaigns for several local businesses focussing on customer retention and maximising return on investment. Plus, his own successful Mailchimp campaigns for his own business!

Should I attend?

This session is ideal for all business owners to maximise the potential that Mailchimp email software poses for your business. Working knowledge is recommended for this course however it is also suitable for those with a basic knowledge to understand the possibilities the software presents. There will also be ample time to ask any questions throughout the session.

June 13 2019
Mailchimp Masterclass

09.30 - 12.30


Members: £45 +vat
Non members: £65 +vat


Stormont Hotel, Belfast

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