Social Media Strategy Follow Up: Content Management
During our successful and sold-out masterclass in November on starting your Social Media Strategy, Denise touched on the important role that content plays in developing a successful marketing communications strategy, so we’ve invited her back to deliver a session focusing on creating a Content Marketing Strategy for your business.
Denise says “Introducing content marketing as a tactic in your marketing strategy is an innovative way to stimulate interest in your brand, products and services without having to constantly shove your products and services in peoples’ faces. Good content marketing adds value because it will leave people wanting to consume more, and learn more about your business, and this can lead to new customers”.
In this training, we will take explore the principles of content marketing and discuss some examples of successful content strategies used by businesses. You will also have an opportunity to apply this knowledge to develop a content marketing plan for your business.
Come along and learn how to use content to engage prospects, create leads and turn leads into customers.
Who is this workshop suited to?
Business owners, managers, and sales, marketing and business development professionals.
Speaker – Denise Cowan
This session will be delivered by Digital Marketing Consultant, Mentor & Trainer, Denise Hamill of Digital Den Marketing. Denise has over 15 years’ experience in business development and marketing. She launched her own marketing services business in 2014 to assist companies to market themselves effectively online, and has since received a number of awards for her work. Denise’s delivers digital audits, strategies, marketing campaigns and provides project management services, with an emphasis on content marketing, email marketing, copywriting and social media marketing. She is also a marketing tutor for the Chartered Institute of Marketing at East Coast Marketing Academy, a new CIM accredited study centre based in Newry.