Blogging for Business Tier 2: Intermediate
During this 1-day workshop with Digital 24 and Alchemy Digital Training you will be provided with an in-depth understanding as to the importance of SEO optimised blogs for business. Understand your analytics and provide you with the tools and techniques needed to increase your brand visibility online. Additionally, you will explore the importance of producing valuable content including evergreen content and utilising guest bloggers.
This workshop will include:
- In-depth Overview of Search Engine Optimisation (SEO) in Blogs
- Utilising SEO Plugins
- Using Analytics to Enhance Brand Visibility Online
- Analysis of keywords into content streams
- Creating a long-term SEO optimised content strategy
- Importance of Content Repurposing
- Managing guest bloggers & regular contributors
Following this programme you will:
Have an advanced knowledge about blogging for their business, be able to analyse the performance of your blog using analytics and make informed decisions as to which areas of the blog need SEO optimised. You will also understand how to create a long-term SEO strategy, incorporating content from guest bloggers and regular contributors.