Planning for Success: Why, How What!?
Speaker: Gillian McLean is a multi-award-winning marketing and communications expert and owner of ‘Thrive Marketing & Communications’(www.thrivebusiness.co.uk). She has extensive national and international experience within the public and private (FMCG and industrial) sectors.
Gillian has helped companies across Northern Ireland deliver outstanding, award-winning marketing communications that drove the customer experience across multiple touch points. An accomplished business professional, she is highly regarded for her expertise in developing and executing successful strategies targeting key business and consumer segments. In her leadership roles within industry, she built teams, structures, and the environment to liberate creative problem solving, whilst developing new innovative business models - helping some of Northern Ireland’s leading companies diversify into new business sectors.
Gillian will share detailed knowledge, experience and best practice examples to help you become more confident planning and executing a successful marketing strategy.