Achieve your Competitive Advantage with a winning Marketing Strategy


Join us for the sixth of our series of  FREE Yes You Can business webinars Marketing - Achieving your Competitive Advantage through a winning Marketing Strategy led by Debbie Rymer, co-creator of the FRECO© Digital Marketing Planning Framework.



Join Debbie as she provides you with crucial information, tools, knowledge and structure to create an effective marketing strategy for your business. In this session Debbie will guide through each step of the planning process and will provide you with templates and real-world insight to help you create targeted marketing plans.

During this 2-hour webinar Debbie will take you through the following:

  • Introduction to the FRECO© Planning Framework
  • Review marketing performance and revenue contribution.
  • Goal setting and marketing objectives.
  • How to use research and insight to create buyer personas and customer journey maps for better targeting.
  • How to create, execute, monitor and measure integrated, multi-channel marketing communications plans
  • How to remain competitive in an ever-changing world.


22nd September 10am until 12pm



Spaces are limited so book your FREE place today by clicking here! 


Debbie is a Chartered Marketer, a CIM Fellow, CIM Academy Course Director for Digital Marketing Techniques, a SOSTAC® Certified Planner, the Founder of SAND Marketing Academy and the Chief Marketing Officer Zymplify® where she heads up marketing for Lead Onion, Zymplify and Zym.
In 2021 Debbie co-created the FRECO© Digital Marketing Planning Framework with Zymplify® founder Michael Carlin and co-authored a Digital Marketing Planning Course with SOSTAC® founder PR Smith. She trains business owners and marketing professionals all over the world, has a 100% pass rate at her study centre and has received numerous commendations for her students outstanding results.

Using her expertise in consumer behaviour, brand development and marketing strategy Debbie helps businesses dig deep into the hearts and minds of their target audiences and develop actionable marketing plans that accelerate growth.
Debbie is an avid supporter of Women in Business NI, a champion of small business and is on a mission to make NI a centre of excellence in Digital Marketing.



To find out more about our series of Next Steps webinars click here or email 

September 22 2021
Achieve your Competitive Advantage with a winning Marketing Strategy

10am - 12pm


Members: £
Non members: £



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