Heather Dalzell, The Foundation – Brands Built on Experience

At The Foundation our focus is on solving business problems with creativity. We work hard to understand our clients’ businesses, helping them to define a clear vision and strategy before applying our creative skills to build brands that engage and marketing campaigns that drive results.
Having recently rebranded ourselves, The Foundation is a new name but our agency has created and developed some of the most recognised brands in Ireland and GB for over 30 years.
We are often told by our clients that we’re different as our focus is on meeting their challenges, not delivering our services - that’s what drives us.
The Foundation is one of three specialist marketing businesses within The Pierce Partnership, which also includes digital innovation business The Tomorrow Lab and print management specialists Printellect.
Finding your competitive advantage
Any business, whether a small start-up, an ambitious growing SME or a long-established corporate, needs to invest in strategic marketing communications to amplify its impact. We live in a world where customers have more power than ever – in terms of the choices available to them, their ability to price check and the immediacy of purchase. Every business needs to find and communicate its competitive advantage; to clearly differentiate itself for maximum engagement with both new and existing customers and to attract and retain great staff.
So how could we help you?
Whatever keeps you up at night, whether it’s finding the right staff, launching a new product or communicating your competitive advantage, we’re here to help.  It’s difficult to see your business through your customer’s eyes and that’s where we provide a fresh perspective with a unique approach. 
We work with a wide spectrum of clients, from start-ups to multi-nationals, but they all have one thing in common: a focus on effectively reaching their customers, and on seeing return on investment.  If these are important to you, we’d love to hear from you to see if we can help.