This series of masterclasses is the ultimate solution to propel your business forward.

Whether you're looking to enhance your communication, create a reputable brand, supercharge your sales techniques, or expand your market internationally, Boost It has you covered. With 5 tailored masterclasses to equip you with the vital skills and insights you need in the areas of strategy, communications, brand & marketing, selling and exporting.

Boost It is supported through the Yes You Can programme, which supports women entrepreneurs at all stages of their business journey. You may be a one woman band or employing a team, whether your business spans local markets or reaches across borders – our valuable content and insights are designed to fuel your business success at every turn.

Wed 4th Oct | Strategy in a day
10.00am - 4.00pm with Diane Roberts

Develop your essential strategic thinking and planning skills with industry leading tools and templates. This masterclass will provide you with the strategic concepts to encourage your creativity, while reinforcing practical exercise to boost your business. You'll work within the Growth Sprint Canvas - an innovative tool, to shape your plans and shift focus from day-to-day operations to a forward thinking strategy for the next 1-2 years.

How this will boost your business - we'll help you create a strategic plan and kickstart your business growth. You'll leave with a refreshed vision, increased ambition, a well-structured business plan and a newfound confidence. By the end of the day, you'll have the skills to formulate, communicate and execute successful growth and innovation-focused strategies.
Tue 24th Oct | What's your brand?
10.00am - 4.00pm with Aisling Bremner

A thought-provoking workshop that aims to inspire and provide clarity for your brand and marketing strategy. Throughout the day you will learn how to analyse your business and brand, to identify growth opportunities. You'll gain insight into your target consumer's needs, while defining your brand DNA and unique Brand Positioning to establish a clear point of difference when it comes to standing out in the minds of your consumer. It's time to get crafting those key messages and develop a marketing strategy that will effectively reach and engage with your target audience!

How this will boost your business - You'll grasp the fundamentals of brand strategy and marketing, recognising their pivotal role in enhancing your business value. We'll guide you through the steps and provide the foundational elements needed to craft a straightforward and effective Brand and Marketing Strategy.
Wed 8th Nov | Selling Internationally
10.00am - 1.00pm at the Department for Business and Trade, Belfast with Emily Lambert

This masterclass will be delivered by the Export Academy of the Department for Business and Trade - equipping you with the skills to win business in international markets. Over the course of this masterclass, you'll be able to design a winning export strategy with expert tips to avoid any common pitfalls that may come your way. Develop the key skills of market research to select the best route to market, with a basic introduction to export documentation support.

How this will boost your business - you'll be equipped with the essential knowledge for international sales. Gain insights into exporting fundamentals, discover valuable resources for further information and leave with a concrete plan for advancing your export endeavours.
Mon 27th Nov | What's Your Story?
10.00am - 4.00pm at BT Riverside Tower, Lanyon Place with Maurica Mackle

We'll be encouraging you to step out of your comfort zone, and by doing so, you'll unlock the potential to reach new customers. How? By strategically developing and growing your brand through diverse channels of communication and media engagement. With the best tools and techniques, you will broaden your reach, boost brand visibility and enhance your customer engagment by adapting to market trends with your new sense of competitive edge.

How this will boost your business - find your voice, position your message and tell your business story. You will come away with a communications strategy, filled with clear objectives and messages to share with your key stakeholders. While discovering the endless opportunities (proactive & reactive) to engage and communicate your business story, with a communications plan for the year ahead.
Thu 18th Jan | Streamline your sales
10.00am - 4.00pm with Jim Irving

This masterclass will review your current sales methodologies and challenges. We'll help you to brainstorm ideas for finding prospective customers, deal with that awkward first contact and to understand where your customers are coming from to secure the all important sale. You'll learn what to do and what not to do when it comes to sales based on scenarios and case studies which will help you to gain new ideas and tools for your sales strategies. With additional tips to create a compelling message/ pitch and to navigate your sales negotiation skills.

How this will boost your business - you'll gain the techniques to help transform your approach to sales, by discovering a newfound confidence and clarity in your streamlined sales process.

Meet the masterclass facilitators...

Diane Roberts

Diane Roberts


Diane is a renowned growth strategy consultant specialising in expanding business operations. With extensive experience in startup development, scaling, international growth planning and securing funding, Diane is the trusted expert for holistic business strategies. She tackles today's competitive challenges by crafting customised, highly effective plans to unlock your business's full potential. Diane has a proven track record of driving exceptional growth, expanding market reach, and securing significant funding for businesses. Her passion and dedication to delivering outstanding results is what will help to boost your business growth.

Aisling Bremner

Aisling Bremner

Aisling Bremner Marketing

Aisling is one of Northern Ireland’s leading marketeers and has over 20 years’ experience working with iconic global brands including Heinz, Budweiser, Coors Light and market leading local brands including Dale Farm, Queen’s University Belfast and Keylite. Today, Aisling specialises in supporting the growth of businesses through the development of successful brand growth and brand positioning strategies and brings her two decades of senior marketing strategy leadership positions to local businesses and brands to help them get clarity on their brand, create actionable marketing plans and unlock growth.

Emily Lambert MBA

Emily Lambert MBA

Trade Advisor at the Department for International Trade

Emily has trained over 2000 companies through the Export Academy, a series of webinars which supports company growth by expanding into international markets. She joined the Department for Business and Trade in 2020 following a career in the defence and security sector. Prior to this, Emily had worked in operations management, commercial support and strategic leadership within private companies and industry groups.

Maurica Mackle

Maurica Mackle

Mackle Communications

Maurica is the owner of a multi award winning boutique PR consultancy - Mackle Communications. With awards such as CIPR Mark of Excellence Independent PR Practitioner (2020) to her name, Maurica can help your business dare to compete when it comes to Strategy Development, Communications, Public Relations and taking your brand and business to audiences through media.

Jim Irving

Jim Irving

Jim Irving Consultancy

Jim is a seasoned Sales Consultant with a wealth of experience in sales and marketing. He is a prolific author, having written leading books, including "B2B Selling" and "B2B Leaders Guidebook". Jim has dedicated over 30 years to corporate Business to Business (B2B) sales and business leadership roles in esteemed technology organizations such as Amdahl, Sequent, Silicon Graphics and Information Builders. Additionally, Jim has held executive marketing leadership positions. In recent years, he has served as the Managing Director of an SME tech company and as VP of sales and marketing for another. Jim holds the distinction of being a Fellow of both the Chartered Institute of Marketing (FCIM) and a Founding Fellow of The Institute of Sales Professionals (FF.ISP). His extensive experience, authorship and industry recognition marks him as a true expert in the world of sales and marketing.

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