Belfast Academy of Marketing - Copywriting Workshop

Monday 26 September 2022

Belfast Academy of Marketing are having a Copywriting Workshop on Wed 5th Oct 09:30AM to 04:00PM. This one-day copywriting workshop will help you learn copywriting techniques to help you craft copy that catches and captivates your audience’s attention.

Everyone knows what poor copy looks like, but how do you make sure your own online and offline copy content is compelling, effective and presents your organisation in the best possible way?

Perhaps you’ve accepted a marketing position that requires persuasive writing. Perhaps you have previously attempted it but are seeking official instruction and direction. This popular copywriting workshop will train you on the principles of excellent copywriting and some of the most prevalent challenges. In addition to receiving a wealth of copywriting knowledge of recommended practices, you will be able to analyse the techniques and methods that copywriters employ and observe first-hand how they modify their writing for various audiences.

WHO IS IT FOR?
•   Anyone who writes copy for print
•   Anyone who writes content for websites, blogs, email or social media
•   Anyone working in marketing who wants to learn about creating great copy
•   Anyone already creating copy for their organisation that wants to learn new tips and techniques

WHAT WILL YOU LEARN?
•   Overview of what copywriting is
•   Where should you use copywriting – how does it fit with your marketing strategy
•   Examples of good and bad copy.
•   Best practice tips and guidance for online and off- line copywriting.
•   The importance of grammar and punctuation
•   How to write copy in the tone of voice that matches your organisational principles and objectives
•   How to write to improve your SEO
•   Quick wins to improve your copy when you get back to the office

Join this workshop for an interactive copywriting workshop which will teach and develop your skills to implement or improve your copywriting techniques.

Find out all the details of this event here or you can get in contact by:
Email: info@belfastacademyofmarketing.co.uk
Phone Number: 07719764777