Programme type:

Face to face

Allstate 10 Mays Meadow, Belfast BT1 3PH
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Ticket Price:

Member - £300.00 (+VAT)

Non-member - £360.00 (+VAT)

At a glance…

Are you ready to enhance your negotiation skills, build strong relationships, and overcome challenges? Our programme is designed specifically for women who want to excel in the art of negotiation and influence.

In any professional role, the ability to negotiate effectively and build relationships is vital. However, many individuals face obstacles when it comes to forming and leveraging relationships, and negative self-talk can undermine confidence during negotiations.

This comprehensive programme will empower you with the knowledge and skills to navigate negotiations successfully while building meaningful connections. You will learn how to establish and leverage relationships with key stakeholders both internally and externally, maximising your ability to achieve your objectives and create win-win solutions.

Learning Objectives:

  • Develop and enhance relationship-building skills to establish strong connections with colleagues, departments, and external stakeholders.
  • Understand the role of relationships in negotiation and leverage them to achieve favourable outcomes.
  • Overcome negative self-talk and foster confidence in negotiation scenarios.
  • Broaden your range of negotiation techniques and adapt them to different individuals and contexts.
  • Gain a deeper understanding of your personal negotiation style and leverage it to your advantage.
  • Explore the process and phases of negotiation, learning strategies to create win-win solutions that satisfy all parties involved.
  • Identify and address the specific challenges faced by women in negotiation, while harnessing your unique strengths.

Through this programme, facilitated by Una McSorley of Marcomm Training, you will acquire valuable skills and knowledge to build relationships while influencing and negotiating effectively, enhancing your professional capabilities and enabling you to achieve mutually beneficial outcomes. 

Module 1: Understanding Negotiation and Influencing
  • Defining negotiation and influencing

  • Recognising the differences between the two

  • Exploring different types of negotiation

  • Identifying the challenges commonly encountered in negotiation

Module 2: Preparing for Successful Negotiation and Influence
  • Essential pre-negotiation steps and preparations

  • Understanding your personal negotiating style

  • Establishing your walk-away point

  • Adapting your approach to different individuals and circumstances

  • Strategies for effective influence preparations

Module 3: Crafting Compelling Proposals
  • Structuring your proposals to highlight their benefits effectively

  • Countering proposals from the other party

  • Engaging in meaningful dialogue to reach mutually satisfactory agreements

  • Assertiveness techniques during the negotiation process

  • Leveraging body language and tone of voice for effective communication

Module 4: Building Relationships and Persuasive Skills
  • The art of relationship building within negotiation

  • Establishing rapport and trust with stakeholders

  • Overcoming challenges in forming and leveraging relationships

  • Strategies to reduce negative self-talk and boost confidence

  • Persuasive techniques to influence others and gain buy-in

Module 5: Mastering Bargaining Techniques
  • Considerations for making concessions without compromising your goals

  • Counteracting arguments effectively

  • Navigating through the bargaining process

  • Reaching a closing point that satisfies all parties involved

Module 6: Closing and Maintaining Relationships
  • Strategies for effectively closing negotiations

  • Ensuring the preservation of relationships after negotiations

  • Mitigating potential conflicts or misunderstandings

  • Knowing when to walk away

Una McSorley - Marcomm Training

Una McSorley - Marcomm Training


An award-winning communication and training consultant, Una McSorley is recognised as one of Northern Ireland’s leading communication trainers. Her expertise is in complex communications issues and development. She has also built a reputation for excellence in the field of career transition coaching and is an Accredited Executive coach and member of the Association of Coaching. Una is a Fellow of the Chartered Institute of Public Relations for her outstanding contribution to the PR industry.


Member price £300.00 (plus VAT)
Non-member price £360.00 (plus VAT)

Location: BT, Riverside Tower, 5 Lanyon Place, Belfast BT1 3BT

Want to find out more about this programme? Email and discover more about support available for your personal and professional development.

Upcoming in-take

Starting Tuesday 15 October 2024

Upcoming in-take

Starting Wednesday 19 February 2025

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Allstate 10 Mays Meadow, Belfast BT1 3PH

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“Would fully recommend this programme for those professionals involved in contract/sales/business negotiations to gain a deeper understanding of how to improve your approach to this complex skill.”

Linda Glass

Hyster Yale Group

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“I thought the course and facilitator were excellent, one of the best one day courses I’ve been on. Great mix of people and great mix of theory and practice.”

Roisin Keenan