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Starting:

20/08/2025

10:00 am

Ending:

Same day

01:00 pm

Event type:

Face to face

Tughans, The Ewart, 3 Bedford Square, Belfast BT2 7EP

Ticket Price:

Sold out

At a glance…

*SOLD OUT*

In today’s fast-moving world, how you communicate is just as important as what you say. With public scrutiny higher than ever, your brand and organisation’s reputation often on the line, effective communication in media moments is no longer optional. It’s essential.

Join former BBC journalist and expert media trainer Sarah Travers for a dynamic, practical workshop that will equip you with the tools to speak with clarity, handle challenging questions, and turn media moments into opportunities for influence and impact.

Whether you're promoting a cause, managing a crisis, or simply want to feel more confident in the spotlight, this session is designed to help you shine when the pressure is on.

What You’ll Learn

By the end of the session, you’ll be able to:
  1. Communicate key messages clearly while protecting your brand or organisation’s reputation
  2. Deliver concise, confident, and compelling messaging
  3. Generate positive PR and raise awareness through the media
  4. Position yourself as a credible, subject matter expert
  5. Influence audiences to feel, understand, and act in alignment with your goals

Workshop Content
  • What’s Your Story? – Shaping narratives that connect and inspire
  • Understanding the Media Landscape – How the media works (and how to work with it)
  • Preparing Key Messages – Crafting clear, memorable talking points
  • Supporting Your Messages – Using data, anecdotes, and tone to strengthen delivery
  • Handling Difficult Questions – Staying calm, clear, and on message under pressure
  • Coping with Nerves & the Unexpected – Tools to stay grounded, confident, and adaptable

Who Should Attend?

This workshop is ideal for professionals who:
  • Act as spokespeople for their organisation, campaign, or cause
  • Want to raise their public profile or build their thought leadership
  • Represent their sector or expertise in the media or at public events
  • Are responsible for managing communications during crisis or high-pressure situations
  • Feel nervous about facing interviews or media platforms and want practical tools to improve

Date: 20th August
Time: 10am – 1pm
Trainer: Sarah Travers
 

Want to find out more about this workshop? Email info@centreoflearningni.com and discover more about support available for your personal and professional development. 

Alternatively complete the expression of interest form below to register your interest for this workshop.

Expression of Interest Form

Sarah Travers - Bespoke Communications

Sarah Travers - Bespoke Communications

Director

Sarah facilitates the Reflect and Reboot - Resilience Workshop. She is a former BBC news journalist and TV presenter, with a keen interest in stories and the people that shape them. Sarah has coached hundreds of people in media training, presentation skills and leadership development. Sarah will always be warm, engaging and encouraging in her training sessions, as she shares her wealth of knowledge with you.

Location

Tughans, The Ewart, 3 Bedford Square, Belfast BT2 7EP

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