In today’s fast-moving world, how you communicate is just as important as what you say. With public scrutiny higher than ever, your brand and organisation’s reputation often on the line, effective communication in media moments is no longer optional. It’s essential.
Join former BBC journalist and expert media trainer Sarah Travers for a dynamic, practical workshop that will equip you with the tools to speak with clarity, handle challenging questions, and turn media moments into opportunities for influence and impact.
Whether you're promoting a cause, managing a crisis, or simply want to feel more confident in the spotlight, this session is designed to help you shine when the pressure is on.
What You’ll Learn
By the end of the session, you’ll be able to:
Communicate key messages clearly while protecting your brand or organisation’s reputation
Deliver concise, confident, and compelling messaging
Generate positive PR and raise awareness through the media
Position yourself as a credible, subject matter expert
Influence audiences to feel, understand, and act in alignment with your goals
Workshop Content
What’s Your Story? – Shaping narratives that connect and inspire
Understanding the Media Landscape – How the media works (and how to work with it)
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