The Team

Roseann Kelly MBE

Roseann Kelly MBE

Chief Executive

Roseann Kelly MBE is CEO of Women in Business NI (WIBNI). Roseann joined Women in Business soon after the organisation was formed in 2002 as a voluntary Director; she held the roles of Vice Chair, Treasurer, and Company Secretary during that time. She has been Chief Executive of WIBNI since 2009 overseeing a period of rapid growth and a successful sustainability strategy. Roseann was recognised on Her Majesty the Queen’s Honours list in 2019 for her contribution to the NI Economy. She sits on the Department of the Economies Ministerial Strategic Advisory Forum. She also sits on the Expert Panel for the Review of Apprenticeships and on the Youth Training Review Panel. She is CEO and a Director of Diversity Mark NI Ltd formed in 2017. She is Vice Chair of Women’s Tec NI and past Committee member of both WINET and the Women’s Fund for NI. In 2016 she won the Chief Executive of the 3rd Sector (CO3) Award for Entrepreneurial Leader of the Year. In 2014 she was invited onto the Advisory Board of the SME Development Institute at the Ulster University Business School. In 2013 she won the Services to Enterprise Award with Young Enterprise, was announced in the Belfast Business TOP 50 in 2011 and was a participant on the Irish institute Boston College Women in the Workplace Programme in 2010.

Lorraine Acheson

Lorraine Acheson

Managing Director

Lorraine, whose 20 years’ management experience spans UK and Australia, joined the WIB team in February 2022 to drive forward the network and to support on wider strategic objectives. As the former Innovate UK Manager, Lorraine gained a deep-rooted understanding of the Northern Ireland business community, working closely with government, industry, and the academic industries to establish cross-sectoral engagement with one of the UK’s leading innovation agencies. Lorraine believes that now is a time to celebrate female pioneers who through their innovation have radically advanced their business and wider fields, laying the foundations upon which others can build.

Roisin McDermott

Roisin McDermott

Yes You Can Programme Manager

Roisin is a Business Mentor and Trainer with over 20 years experience in supporting entrepreneurship. She has a degree in Business Studies, an MBA, and an Advanced Diploma in Digital Marketing and was one of the primary founders of Women in Business. Roisin has re-joined the Women in Business team to lead the Yes You Can programme on a part time basis, supporting female entrepreneurship. Prior to being self-employed for 14 years as Seed Mentoring, she has worked in the enterprise agency network for North Down Development and East Belfast Enterprise. Roisin is also the Treasurer of Specialisterne NI, a social enterprise supporting neuro-diversity and employability and coaches a local girls football team.

Christine White

Christine White

Head of Corporate

Christine is responsible for corporate & group membership and business development at Women in Business. She is thrilled to have the opportunity to build and develop relationships with forward thinking organisations who are focussed on improving the lives of working women. Christine has spent over 20 years within the retail banking and motor trade sectors, and more recently she served for four years as Head of Diversity Mark. Through her wide-reaching experience Christine understands the difficulties that women face when developing their careers, and the challenges that organisations face in retaining and attracting talented women. Christine is the mother of two young sons, and she works a 3-day week which she hopes can serve as an example to others that they can retain talented women whilst allowing them to also enjoy a balanced family life.

Gill Hughes

Gill Hughes

Operations & Engagement Manager

Having spent more than 20 years in customer facing roles Gill has a wealth of experience in looking after stakeholder relationships. She has spent a significant part of her career in senior client management roles within the contact centre industry. Gill has spent the last few years managing a Holiday Park in Northern Ireland. During this time, she was delighted to achieve several recognitions for Excellence, voted for by visitors and industry peers. Gill is passionate about delivering excellent customer service with her ability to gain customer trust, ensuring customer satisfaction and long-term relationships – which is why she is the first point of contact within Women in Business for all things Membership.

Maria McCaffrey

Maria McCaffrey

Programmes Co-Ordinator

With over 15 years’ experience in the hospitality and tourism industry, Maria has a wealth of experience in customer service, management and client relationships. Maria has spent the last few years within the logistics industry managing performance through data. During her career, Maria has received many awards and recognitions for her exceptional service, voted for by customers and industry peers. Maria is passionate about delivering excellent customer service and helping everyone to develop and achieve their full potential – with that in mind Maria will be your direct point of contact for the Centre of Learning at Women in Business.

Marguarita McNally

Marguarita McNally

Marketing Executive

Marguarita is a graduate from Queen's University, Belfast with a MSc Marketing. With experience in marketing for non-profit organisations in Northern Ireland, Marguarita has a keen interest in raising online brand awareness for SME's within NI based on her university research. From Marguarita's undergraduate studies, she has earned the St. Mary's University College, Entrepreneurial Cup for her work related learning studies throughout her BA Liberal Arts. With a consumer centric focus, Marguarita will be the main contact for marketing activity for Women in Business.

Educational Partners

Belfast Met Queens Uni Ulster Uni