Roseann Kelly MBE is CEO of Women in Business NI (WIBNI). Roseann joined Women in Business soon after the organisation was formed in 2002 as a voluntary Director; she held the roles of Vice Chair, Treasurer, and Company Secretary during that time. She has been Chief Executive of WIBNI since 2009 overseeing a period of rapid growth and a successful sustainability strategy. Roseann was recognised on Her Majesty the Queen’s Honours list in 2019 for her contribution to the NI Economy. She sits on the Department of the Economies Ministerial Strategic Advisory Forum. She also sits on the Expert Panel for the Review of Apprenticeships and on the Youth Training Review Panel. She is CEO and a Director of Diversity Mark NI Ltd formed in 2017. She is Vice Chair of Women’s Tec NI and past Committee member of both WINET and the Women’s Fund for NI. In 2016 she won the Chief Executive of the 3rd Sector (CO3) Award for Entrepreneurial Leader of the Year. In 2014 she was invited onto the Advisory Board of the SME Development Institute at the Ulster University Business School. In 2013 she won the Services to Enterprise Award with Young Enterprise, was announced in the Belfast Business TOP 50 in 2011 and was a participant on the Irish institute Boston College Women in the Workplace Programme in 2010. Roseann was recognised on Her Majesty the Queen’s Honours list in 2019 for her contribution to the NI Economy. She sits on the Department of the Economies Ministerial Strategic Advisory Forum. She also sits on the Expert Panel for the Review of Apprenticeships and on the Youth Training Review Panel. She is CEO and a Director of Diversity Mark NI Ltd formed in 2017. She is Vice Chair of Women’s Tec NI and past Committee member of both WINET and the Women’s Fund for NI. In 2016 she won the Chief Executive of the 3rd Sector (CO3) Award for Entrepreneurial Leader of the Year. In 2014 she was invited onto the Advisory Board of the SME Development Institute at the Ulster University Business School. In 2013 she won the Services to Enterprise Award with Young Enterprise, was announced in the Belfast Business TOP 50 in 2011 and was a participant on the Irish institute Boston College Women in the Workplace Programme in 2010.
Along with over 20 years’ experience in customer facing roles Gill has spent a significant part of her career in senior client management roles within the contact centre industry providing operational and strategic support. Gill is passionate about delivering excellent service and support, internally and externally, while developing long-term relationships and laying strong groundwork for The WiB Group through our structural and operational processes. Gill was previously the Operations & Engagement Manager for Women in Business but has now moved into the Head of Group Operations role for the WiB Group working across the group for Women in Business NI, Diversity Mark, Timely Careers & Centre of Learning.
With a passion for fostering inclusive growth, Lorraine leads initiatives that support women at all career stages—helping them start and scale businesses, advance in leadership and navigate key life transitions. Under her leadership, Women in Business NI has grown to over 11,000 members, expanding its impact to deliver meaningful change for women and the wider economy. Lorraine’s 25 year career spans management roles in the UK and Australia, with experience across the public, private and not for profit sectors. She is co-chair of the UK Women’s Enterprise Policy Group, Advisory Panel member of the British Business Banks £70m Investment Fund for Northern Ireland and sits on Innovate UK’s Women in Innovation Community Forum.
Collette Kelly has over 30 years’ experience in Customer Service/Experience/Management within Retail/Telecoms and Finance Industries. Colette is a graduate from Queens University with a BSSC honours degree in Psychology and Politics and Postgraduate in Business Management. Collette has been a member of Woman in Business from 2012 and is passionate about providing women with the support, skills, and connections they need to start and grow a business or achieve success in their careers. Collette has joined WIB as Head of Membership and with over 10,000 members Collette wants to grow the network expanding to all Business Sectors. Collette was voted Young Manager of the Year in 1993 with Department of Trade and Investment and in 2022 was a finalist in Woman in Sales Europe.
With over 15 years’ experience in Client Support, Adam spent nearly a decade in the motor trade industry, following a strong background in telecommunications. Along the way, he’s gained a wealth of knowledge and multiple certifications, all focused on delivering top-level service. Known for his upbeat, “can do” attitude, Adam is passionate about creating positive experiences and building real connections. A firm believer in diversity, empowerment, and equality, he’s proud to be part of a team working to make a difference for every member. Outside of work, you’ll usually find him under the bonnet—he loves spending his spare time working on cars.
Vicky, our Corporate Engagement & Enterprise Coordinator, brings a unique blend of creativity, coaching, and coordination to the team. A professional actress and qualified life & executive coach, she has over 20 years’ experience in admin and events roles with organisations like the British Library, UNICEF and Rose Bruford College. She also runs her own business where she coaches clients in public speaking, presentation skills and confident communication. Passionate about empowering women to use their voice, Vicky is driven by a belief that getting women in a room together creates magic. With international experience from Madagascar to Myanmar, and qualifications spanning acting, coaching and communication, she brings a truly global and people-focused perspective to her work.
Marguarita is a graduate of Queen's University Belfast with an MSc in Marketing. She began her post-graduate career at Women in Business in 2020, where she has developed her experience in membership and marketing within the network. She now leads the marketing for our major conferences and awards, along with various broader marketing support for The WiB Group. With a keen interest in supporting member profiling and blog opportunities, she is also an advocate for our Young Women's Network.
Ciara Hughes is a graduate of Ulster University with a degree in Communication Management and Public Relations. With a background in sales and customer service, she brings strong interpersonal skills and a talent for building meaningful professional relationships. As Events & Marketing Coordinator, Ciara leads the planning and delivery of monthly member events, ensuring engaging and impactful experiences for all attendees. She also serves as the Lead for the Women in Business Young Women’s Network, where she champions opportunities for young women to connect, grow and achieve their full potential. Driven by a deep commitment to supporting women, she is especially focused on helping others thrive in their career or building their own successful business.
Roisin is a Business Mentor and Trainer with over 20 years experience in supporting entrepreneurship. She has a degree in Business Studies, an MBA, and an Advanced Diploma in Digital Marketing and was one of the primary founders of Women in Business. Roisin has re-joined the Women in Business team to lead the Yes You Can programme on a part time basis, supporting female entrepreneurship. Prior to being self-employed for 14 years as Seed Mentoring, she has worked in the enterprise agency network for North Down Development and East Belfast Enterprise. Roisin is also the Treasurer of Specialisterne NI, a social enterprise supporting neuro-diversity and employability and coaches a local girls football team.
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Heather, our Enterprise Programme Manager, brings over 10 years of entrepreneurial expertise to our team. With a background in advertising at agencies Saatchi & Saatchi, TBWA, and McCann Erickson Belfast, and business development experience at Arts & Business NI. Heather boasts a diverse skill set encompassing project management, content creation, and a range of other vital enterprise skills. Heather proudly wears the label of a serial entrepreneur, having successfully launched three businesses, including her current venture, "Kill It With Quizzes." She is an enthusiastic advocate for supporting women fulfil their business dreams, drawing inspiration from the rollercoaster of her own entrepreneurial journey! Heather's mission is clear: to empower women from all walks of life to create a better future for themselves by starting their own businesses.
Katie pairs deep expertise in environmental sustainability with hands-on entrepreneurial know-how. After earning a DipHE in Environmental Sciences and an OCN Level 3 in Business Development, she launched her own refill shop - one of the first in her area. She then built a career spanning retail, sales, marketing, and social media content creation, growing both the business and her own skillset. The venture soon branched into community eco-events and led to the creation of a sister company delivering sustainability training, reporting, and strategy for corporate clients. A natural community-builder, Katie loves bringing entrepreneurs together, sharing hard-won lessons, and championing inclusive growth at every stage of the business journey. She is eager to share her knowledge and experience with entrepreneurs, wherever they are on their journey.
Meet the team across The WiB Group
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