Just Connect West

Lisa McElroy

PR Angel

Lisa McElroy is a trusted PR and communications consultant with a career spanning over 25 years. She has helped manage the reputations of household names including the BBC, RTÉ, Queen’s University Belfast, the GAA, and Ireland’s leading social justice charity, Extern. A CO3 “One to Watch” Award winner, Lisa has worked on major projects and events such as the Eurovision Song Contest, numerous high-profile VIP visits, and managed publicity for many well-known personalities. Now through her Magherafelt-based consultancy, The PR Angel.com, Lisa is bringing that same insight and professionalism to founders, established businesses, and third-sector organisations, enabling them to build their profile and reputation. With deep roots in storytelling and a practical, no-nonsense style, Lisa is passionate about making excellence in communications feel achievable. Her clients regularly refer to her enthusiasm, attention to detail, and ability to bring projects together seamlessly, and her extensive network and hands-on style mean nothing is left to chance. Lisa’s focus is simple: making impactful PR achievable and helping people communicate with clarity, confidence, and purpose when it matters most.

Denise McCann

Operations Manager at Xsell

Denise is a seasoned Operations Manager with extensive expertise in the ICT sector, bringing over 30 years of progressive leadership experience to her role at Xsell. She specialises in strategically aligning service delivery capabilities with evolving client objectives to maximise value and performance outcomes. Throughout her career, Denise has held senior management positions with industry leaders including Capita, and Northgate, where she consistently delivered measurable results in strategic partner management, and project execution. Recognised for her collaborative leadership style, Denise excels at building and cultivating enduring partnerships with key stakeholders. Her strategic approach to operational excellence has consistently driven process improvements, enhanced service delivery standards, and contributed to sustainable business growth across multiple technology environments.

Aileen Hoey is the HR Director for Terex GB, based in Dungannon, Northern Ireland, where she leads a multi-site HR team supporting nearly 1,000 team members across the UK. With over 20 years at Terex, Aileen has built her career across site-level, corporate, and group HR functions—including time spent living and working in the United States. As part of Terex’s international HR leadership team, Aileen works closely with colleagues around the globe to align people strategies, share best practices, and support a consistent, values-driven culture across regions. This global perspective has shaped her inclusive, forward-thinking approach to leadership and has directly supported business growth. Aileen is a firm believer in creating space for her team to take on new challenges, develop their skills, and share fresh perspectives. Open to change and continuous improvement, Aileen is always looking for better ways of working—whether through new technology, different approaches, or simply listening to the experiences of others. Her collaborative style and willingness to try something new have helped her team and the business adapt and thrive, especially during times of change such as economic downturns, the COVID-19 pandemic, and organisational transitions. Her work has been instrumental in building agile, high-performing teams that can meet the evolving demands of a global manufacturing environment. Aileen is passionate about the manufacturing industry and is a strong advocate for empowering women in traditionally male-dominated sectors. She brings a pragmatic , resilient perspective to leadership and champions inclusive, purpose-driven people strategies that fuel sustainable business success.