Innocent Chaos Floristry Set to Brighten the Corporate World

Innocent Chaos, an international alternative floristry brand based in Belfast is set to make its move into the corporate world. Renowned for alternative artificial wedding bouquets, the business was impacted by the downturn in that market during the Covid 19 pandemic. Belfast based owner Sharon Hay had been looking at other markets and moved into the homeware market mid-2020.

Innocent Chaos is now making the move into providing fabulous faux floral displays for hospitality, beauty, leisure, and corporate services businesses.

Sharon Hay said, “We had a completely full order book for weddings in 2020. We utilise luxury artificial blooms for keepsake wedding bouquets. This meant we had had most of our stock in place. With the majority of weddings either cancelled or postponed last year we quickly moved into homeware with hatbox displays, letterbox blooms, posy jars and door wreaths as part of our offering.

“In recent months however, we have been thinking about the impact Covid has had on businesses. The retail, hospitality and leisure markets are going to have to work harder than ever to attract people back after lockdown. They, however, will be operating on much tighter budgets. Our offering gives those businesses the opportunity to make their space look fabulous at a fraction of the price of regular fresh floral displays.”

Sharon Hay added, “We use only the highest quality blooms, so businesses will not be compromising on quality”. They will however, have a much more cost effective option with little to no maintenance to allow them to focus on other aspects of the business.

“I am looking forward bringing our offering to a new market in the spring. We all know that flowers can brighten any space and with the year at we have all just had we could certainly do with things looking a little brighter.

“We have also lined up a number of collaborations with other businesses including Zara Ceramics and Ted & Stitch which we hope will support more local business growth.”

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