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At a glance…

A good reputation is hard to earn and easy to lose - join this webinar to craft creative Public Relations (PR) solutions to manage brand reputation and raise your profile.

In the online world, your reputation is everything. It all comes down to understanding your target audience to ensure that your key messages are landing. Learn how to...

Tell your story - audiences that resonate with you, will engage with you.
Create high quality content - by developing a strategy to improve your informative content marketing.
Stay active on socials - find out where your audience is active and get connecting.
Listen to all feedback - the ability to understand negaitve and positive feedback can help you to grow.

Who is this event for?

This event is open to all members, whether you are a Corporate, Individual, or Young Women's Network member - the importance of building a professional profile will remain with you throughout your career.


Sara McCracken FCIPR

Sara McCracken FCIPR

Sara is an award-winning PR and communications specialist with more than 20 years’ experience in different areas including environment, health, education, politics, equestrian and agri-rural businesses. She has worked in a range of businesses - a trade union, charities, political party, membership organisations and an alpaca farm! Sara loves developing strategies that effect change. She has worked in established businesses and new organisations at a senior level, implementing creative PR solutions and processes to manage reputation and raise profile, and can provide expert advice on a range of issues, through workshops and one to ones. From writing press releases, pitching stories and securing media coverage, to preparing spokespeople for media interviews and political committee appearances, Sara encourages a storytelling approach to ensure key messages are heard. Away from work, Sara spends time with her two girls, husband and growing menagerie of Max the dog, cats, ponies, chickens and sheep.