Ellie started Calibrated Concepts to have all. the. flexibility. What she quickly found was that if you let it, a business will suck up all of these things and more! It can feel like a hamster wheel of tasks that you can never stop spinning because everything will fall apart. So she did what she does best. Ellie created systems and a kickass website to protect her time, energy and flexibility. Then she started doing it for her clients too – finding a way to build a life and happiness anywhere, for both herself and for her clients through epic websites and simplified systems.