Headshots vs. Personal Branding Photography: What’s the Difference — and Which Do You Need?

Thursday 15 May 2025

In a world where your digital presence often speaks before you do, the right images aren’t just nice to have.
They’re essential.

As a personal branding specialist working with ambitious female entrepreneurs, I’m often asked:
“What’s the difference between a headshot and personal branding photography — and which one is right for me?”

Let’s break it down.

What is a Headshot?
A headshot is a clean, focused image of your face — typically from the shoulders up — meant to convey professionalism and approachability. It’s often taken against a neutral background, and it's a go-to for:

LinkedIn profiles
Speaker bios
Press features
Company directories
Professional ID or Zoom profiles

A great headshot says: “I’m here, I’m credible, and I mean business.”

What is Personal Branding Photography?
Personal branding photography goes deeper. It’s a strategic, storytelling approach to visuals that showcases who you are, what you do, and how you do it — all in alignment with your brand identity.
These sessions are customised and often include multiple outfits, locations, props, and even scenes from your everyday work life — whether that’s behind your laptop, speaking on stage, or connecting with clients.
It’s for female entrepreneurs who are:

Launching or growing a brand
Creating consistent content for social media and email marketing
Building websites that reflect their unique voice
Standing out in a saturated market with storytelling visuals
Ready to show who they really are online to build that connection and trust with their audience

A personal branding shoot says:
“This is me. This is what I bring to the table. And I’m here to lead.”

So, What’s the Real Difference?
Here it is, simply:

Headshots show what you look like.
Personal branding photos show who you are and what your brand stands for

One is essential. The other is transformative.

Which One Do You Need?

✔️ Just need a clean, professional image for your bio or profile?
Go with a headshot.

✔️ Want to connect with your audience, elevate your marketing, and build trust online?
You’re ready for personal branding photography.

Many of my clients start with a headshot — then realise they’re ready for so much more. They want their visuals to match the power of their voice, vision, and brand. That’s where personal branding sessions come in.
Don’t be afraid to get in touch today to see what your brand needs.