Unlock AI’s potential and future-proof your business today!

Thursday 31 July 2025

Northern Ireland business owners and professionals are about to get a hands-on introduction to practical artificial intelligence, as Rosemary Morrison, founder of Directus Training & Consultancy, launches a series of all-day AI Masterclasses across the region this autumn.

Over the coming months, Rosemary's events will take place in Belfast (September 11), Antrim (October 3), and Down Business Centre (November 6), offering attendees the rare chance to demystify AI and learn how its latest tools can empower business growth, creativity, and efficiency.

For Rosemary, the aim is clear: make the power of AI accessible, understandable, and directly relevant to both startups and established organisations.
“AI isn’t about replacing human creativity—it’s about amplifying it. With the right skills, anyone can unlock enormous opportunities in marketing, content creation, and beyond”.

The Masterclass is designed for business leaders, marketers, entrepreneurs, and anyone curious about using AI in a practical way, with a special focus on actionable takeaways.
Attendees will get a clear grounding in the basics, including the difference between AI and Generative AI, and why this matters for day-to-day operations.

A unique strength of the Masterclass lies in its hands-on approach.
Participants will learn the essentials of “prompting”—the art of communicating with AI tools like ChatGPT to achieve targeted, high-quality results. The sessions also shine a spotlight on a toolkit of practical AI resources for marketing.

Real-world case studies show how these tools can streamline workflows, help produce marketing plans, generate professional imagery, and foster new ideas—even for those without a technical background.

Importantly, the Masterclass doesn’t shy away from a reality check. Rosemary stresses that while AI brings transformational potential, there are limitations and pitfalls: “We’ll look at how to fact-check results, understand where AI may trip up, and use these tools with critical thinking.”

There’s also a strong emphasis on future-proofing, with advice on staying up-to-date in the fast-changing landscape through platforms like Mindstream and HubSpot.

For business owners keen to explore the possibilities before making significant investments, or those seeking fresh direction in a digital-first world, Rosemary's AI Masterclass offers a timely, approachable pathway.

Interested? You can book the Belfast session NOW or secure a place on forthcoming dates, or one-to-one consultations are available via the Directus website, www.directus-ni.co.uk

Book for Belfast.

For SMEs and professionals in Northern Ireland, this is YOUR invitation to explore how AI can transform not just business processes, but creative potential itself.

Thursday 31 July 2025