How to go from a ‘Digital Desirer’ to a ‘Digital Doer’

As the rise of Uber and Amazon has shown, every industry is in a state of rapid digital disruption; conventional business models are being upended, and newer, fluid structures are replacing them.
Although a recent study we commissioned with Exec Survey found that 73% of business executives label themselves as “digital desirers”, meaning they feel that they and their businesses are beginning to adopt a digital agenda, it’s clear that more needs to be done. It’s time for less talk, and more action!
The power of small win
Successful transformations start with a series of small wins, or pilot activities. Once the success of these small wins is established, the business can build and expand on them. This stage is critical for convincing winning support from the leadership team for larger-scale digital transformation down the line.
A quick internal win could be as easy as installing internal platforms that allow for more efficient communications, document sharing or to enable flexible, collaborative work across the business.
There’s a world of opportunity in digital. Leaders should take the time to identify the areas in which digitisation could make a clear and noticeable difference.
A diverse digital culture
Every organisation’s key resource is its people – without them it can’t function. An important part of delivering digital transformation successfully is ensuring that there are a diverse range of perspectives and skill sets at every level across the company.
Diversity and inclusion of all kinds is key. When we make space for diverse voices and experiences, we make space for innovative thinking that embraces valuable change at all levels.
The best digital transformation talent should not only understand technology, but also drive the customer agenda and build collaborative teams to join the digital, IT, sales and service agendas.
Build for the future and eliminate risk
Digital transformations do not come without their challenges and smart enterprises take steps to anticipate them. Having a vision for the future is indispensable.
Any new solution should look to maximise flexibility and scalability for the future. Organisations should future-proof by incorporating new tech, keeping in touch with new developments and ensuring their systems can cope with the demands of any technology acquired in future.
Digital transformation is an ongoing process, and requires patience, but with intelligent investment, a varied team and strategic planning, it is absolutely achievable.   
To download your own copy of our study click Here.