Turning Words Into Opportunity

Standing out from the crowd can be difficult. Whether you are just beginning your career journey, seeking a career change or perhaps you are starting your entrepreneurial venture - it can be hard to know how to build your profile and make opportunities happen for yourself.

This is a feeling I experienced when in my final year of university, right in the middle of the pandemic, without a placement year under my belt. I felt the pressure of graduation building, with no professional experience to help kickstart my career.

During my time at university, students were encouraged to write blog posts for the Ulster PR Student Blog Page. This was something that I found very intimidating at first, as I have dyslexia and I thought I wouldn’t be able to articulate my writing well. It was only in October of 2020 that I was given a blog post assignment. This gave me the opportunity to write my very first blog and in doing so, I surprised myself by how much I enjoyed writing it. The positive feedback I received gave me the motivation to continue blogging. I realised writing blogs could give me an edge, allowing me to create a dynamic portfolio and connect with a broader audience, especially professionals in the PR and Marketing industry.

Blogging is a great way for you to build your profile by establishing an online presence and enhancing your personal brand. It is a wonderful way to build credibility and showcase your knowledge and expertise. I think no matter our age or industry, each of us brings unique experiences to the table—and there's always something we can learn from one another. You can have a positive impact as we can all learn from each other’s successes… and mistakes.

Blogging is a powerful tool, creating great content resonates with others and boosts your credibility as a professional, whilst simultaneously engaging with a new community. Writing can also be therapeutic, bringing you personal satisfaction and opening many new doors.

We have 11,000 members across the country with endless talent and expertise. In 2024, Women in Business saw blogs from a wide variety of members from a diverse range of ages and industries. From tech to sustainability, leadership to fashion, marketing to even sleep consultancy, our members shared insights, stories and expertise that reflect the breadth and brilliance of women in every corner of business.

My blogging journey led me down many paths but most importantly, it grew my love of creativity, marketing and comms, which led me to my role at Women in Business. I feel so fortunate to be in a role that I love and am passionate about, sharing member content across the network.

Women in Business is beginning a new series of blogs beginning in May 2025. We are looking for contributors to write for us throughout the year, writing to our audience of women across all sectors, from companies large and small in a wide range of roles, such as business owners, students and women in the corporate working world.

We love to help raise the profile of our members and provide informative/ educational blogs for our audiences to read. Whether you are a Corporate, Individual, or Young Women's Network member, this is your chance to boost your presence within the network and beyond. If you are interested in becoming a contributor, please complete the expression of interest form.