Allstate NI's one in a million steps for Women's Aid & the Men’s Advisory Project

Allstate NI continues to support a series of programmes to help stop domestic abuse, including a one million steps challenge that recently raised almost £6,000 in one month for Women’s Aid and the Men’s Advisory Project. Allstate challenged 78 teams of employees to walk one million steps in one month to raise funds for these deserving charities.

Tuesday 28 September 2021

Allstate NI's one in a million steps for Women's Aid & the Men’s Advisory Project

Allstate NI continues to support a series of programmes to help stop domestic abuse, including a one million steps challenge that recently raised almost £6,000 in one month for Women’s Aid and the Men’s Advisory Project. Allstate challenged 78 teams of employees to walk one million steps in one month to raise funds for these deserving charities.

The technology giant also trained their mental health first aiders, HR staff and managers to better support colleagues experiencing domestic abuse. Delivered by Women’s Aid, this program covered tools and best practices needed to help someone in an abusive situation.

Veronica Owens, an application developer at Allstate who is also an artist, has begun a series of art classes to provide a fun and relaxing creative outlet for those seeking refuge.

“Domestic violence sadly affects far too many in Northern Ireland,” said John Healy, managing director of Allstate NI. “Through our work with Women’s Aid and the Men’s Advisory Project, we recognise the need for services that work to both stop domestic abuse while providing support for those who need it. I am proud to see employees applying their professional and personal skills to support fellow employees at risk.”

As the lead voluntary organisation addressing domestic and sexual violence in Northern Ireland, Women’s Aid believes abuse against women is a direct result of their unequal position in society, including the workplace.

“At Women’s Aid, we believe that integrating the corporate world into our fight is a vital step forward in ending domestic abuse,” said Sarah Mason, CEO of Women’s Aid Federation NI. “Partnering with Allstate has brought a wealth of new expertise and ideas to our advocacy, and we are thrilled to see so many initiatives up and running.”

The Men’s Advisory Project supports men who have left a violent or abusive relationship and offers anger management training for men and women.

“Of the domestic abuse crime known to the PSNI last year, 31 percent was directed towards men,” said Rhonda Lusty, Men’s Advisory Project coordinator. “Ending domestic violence for all in society should be a goal for all, and I firmly believe that raising awareness across the corporate world will help us achieve this.”

Since 2005, The Allstate Foundation has invested more than $85 million to end domestic violence through financial empowerment. The Foundation empowers victims with the tools to achieve financial independence and a life free from abuse and educates young people on the elements of healthy relationships to help stop abuse before it starts.

Tuesday 28 September 2021