How To Set Up Your Social Media Content Strategy & Plan For 2022 with Tina Calder

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder. As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders over the years.

Tuesday 4 January 2022

How To Set Up Your Social Media Content Strategy & Plan For 2022 with Tina Calder

When? Fri 7th Jan 2022. Book now here!

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder. As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders over the years.

NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session -- In this session you will learn quick and easy tactics to create a social media content strategy and plan to get you taking action quickly this year. Trainer Tina Calder will unveil the tools and secrets used by her company Excalibur Press to create social media content.

What you will learn:

- How to create a basic social media strategy
- How to turn that strategy into a plan of action
- How to plan, schedule and distribute that content
- What platforms you should consider and why
- What functions should you think about on each platform (eg, Hashtags, Stories etc…)
- Ways to brainstorm content
- Where to get ideas
- Types of content you can create
- A sample schedule plan you can follow
- Tools we use at Excalibur Press
- Why your social media should be part of your wider marketing campaign
- How to create content for every step on the customer journey

We've set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to set up your social media content strategy and plan for 2022. There will be an opportunity to ask questions throughout. This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina Northern Ireland's Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city's Cathedral Quarter. From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies. Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications. To put it bluntly she'll show you how to get stuff done!

Tuesday 4 January 2022