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Sales and Scale 2026

Monday 9 March 2026

Northern Ireland’s Technology Sales Conference |  Women in Business members can get 50% off tickets using code: SALESANDSCALE_WIB

Thursday 26th March
The MAC Theatre, Belfast

Sales and Scale 2026 is Northern Ireland’s leading technology sales acceleration conference — created for ambitious founders, CEOs, CROs, and sales leaders who want to move from unpredictable growth to scalable, repeatable revenue.

In today’s environment, strong products are not enough.

The companies that win are the ones that build structured, data‑driven, high‑performance commercial engines.

This event is designed to help you do exactly that.

Why Attend?

Build a Predictable Revenue Engine

Move beyond founder‑led selling and learn how to implement structured sales systems that consistently generate results.

Shorten Your Sales Cycle

Discover strategies to refine your value proposition, improve qualification, and close high‑value deals faster.

Scale with the Right Structure

Understand how to design commercial teams and scalable operating systems for sustainable growth.

Gain Practical, Implementable Insights

Every session focuses on real‑world experience — practical frameworks you can apply immediately, not theory.

Stay Ahead of Market Change

Learn how AI, automation, and evolving buyer behaviour are reshaping B2B sales — and how to adapt.

Expand Your Network Strategically

Connect with 300+ founders, C‑suite leaders, investors, sales leaders, and operators driving NI’s technology growth.

Key Themes & Sessions

From Founder‑Led Sales to Scalable Systems

How to transition from relationship‑led selling to structured, repeatable processes that support predictable growth.

AI & Automation in Modern Sales

Practical use cases for AI tools: automations, CRM optimisation, and data‑driven methods to accelerate sales.

Building a Strong Value Proposition

Understanding your product clearly and articulating market drivers to strengthen commercial effectiveness.

Market Expansion & International Growth

Proven frameworks for entering new markets, expanding internationally, and scaling beyond NI.

Finance & Investment Readiness

Understanding investor expectations and building financially sound commercial operations.

Building High‑Performance Sales Teams

Recruitment, compensation structures, and coaching frameworks that drive elite sales performance.

Secure your seat!

salesandscale.com

Monday 9 March 2026