Ellie McBride, Calibrated Concepts

I’m Ellie McBride, an American expat living in Northern Ireland since 2017. After moving across the world to be with my Northern Irish husband, I struggled to find the flexibility to spend much time back at my other home in Oregon to see my friends and family.

Wednesday 8 June 2022

In this quest for flexibility, I realized building an online business from the ground up is the way to have everything I’ve ever wanted in life.

I started out as a freelancer at the start of 2018. As a tech Virtual Assistant, I worked online with business owners in areas like social media planning, creating slick systems and automations, and perfecting their email marketing systems. However, I soon realized many of my clients struggled with the same: Having a beautiful and highly functional website to communicate with their community and open up their time for the tasks that truly needed their attention.

Now I use the skills and tools I learned from my days as a VA in my work as a Squarespace website designer to help create a solid backbone for your business with systems that connect to your website and grant you the freedom to let go of repetitive tasks and focus on the work you’re truly excited about.

Finally, my business believes in giving back, so each month I support inclusive and diverse causes and the environment. If I hadn’t moved to NI, I’m not sure I would have had the push I needed to create a remote and flexible company that I know will support me (and others) going forward and I want as many people as possible to have the tools to live their version of this dream.

My goal? To give you a beautiful home on the web for your message and your work all while helping make your work more efficient.

Over the past 4 years I've served over 100 clients and helped hundreds more through free workshops, podcast episodes and more. I go above and beyond to make sure my clients not only have beautiful and functional websites, but that they also have simple systems to help them do business with more ease.

I serve women who own small businesses and are building them from the ground up by creating beautiful, functional websites and time-saving systems. Sounds like you? Book a free chat or visit my website: calibratedconcepts.com.

Be sure to connect with Ellie across LinkedIn, Facebook & Instagram!