Sonia Armstrong of Belfast City Airport. 

Hi, I’m Sonia Armstrong, Media Sales Manager at Belfast City Airport. 

I have over 20 years of experience working within the advertising industry and joined Belfast City Airport in 2020. 

My career in advertising sales started after I completed my degree in marketing. It didn't take long for me to realise that I loved everything about the sector – from meeting new people and getting creative to learning about new products and services and the exhilaration of making a successful sale. 

As a resident of East Belfast, I have always had a special affinity for the airport. So, when the opportunity arose to become a part of the team, it felt like a perfect match. 

Starting a new job during a worldwide pandemic did of course present challenges, however, I was privileged to have joined a hugely supportive team who provided me with the guidance and encouragement I needed to flourish and excel in my new role. 

I have learnt a lot over the past three years, the most important lessons being the value of resilience, persistence, and patience along with the benefit of collaboration and seeking help when I’ve needed it. 

These qualities have been instrumental in taking both my personal and professional life to the next level.

My role at the airport has also given me a whole new perspective. It really is wonderful to watch people embark on exciting journeys, witness heartwarming reunions at the Arrivals area (think Love Actually!) and, most importantly, see how our work at the airport is driving Northern Ireland's economy forward thanks to our expanding connectivity – 27 routes and counting! – as well as the incredible advertising and sponsorship opportunities available to our clients.

As Media Sales Manager I am responsible for a variety of activities, from pitching creative ideas to helping clients craft effective ad and marketing campaigns that target our diverse and passenger demographic. 

Over 100 different advertising formats are available to our clients, everything from digital ads to eye-catching bespoke banners in high-impact locations throughout the airport. It certainly keeps me on my toes and makes every day interesting!

Belfast City Airport is proud to count many outstanding local businesses representing a range of industries as our valued clients. 

Regardless of their size or sector, they all share a common goal, to create unique, effective strategies. I am a firm believer in working with integrity to provide my clients with the best service and opportunities they deserve.

My strong professional network is a testament to this commitment, and I am of course always available to discuss how I can help my fellow WIB members achieve their advertising objectives and reach key audiences. 

My journey in this field has been shaped by experience, lessons, and a passion for creating effective advertising solutions. 

With more routes and airlines than ever before this is a hugely exciting period for Belfast City Airport and all our partners, and I am really looking forward to the opportunities 2024 holds!